Last week as I was working on my MacBook, it froze. When I tried to reboot, the computer offered me a white screen. I couldn’t get it up past the white screen.
I didn’t panic because I knew the guys at the Genius Bar at the Apple store could help me.
And this is the primary reason that I psychotically love Mac products: those Geniuses at the Genius Bar.
Oh sure, I could tell you that I love the sleek, clean, and streamlined look and feel of my MacBook and my iPod Touch. And I do. Oh, I do. I could also tell you about my love for the intuitive navigation around Mac OS. I may also bring up the fact that I don’t worry about viruses. And, it’s true. All of these things endear me to the Mac camp.
But it’s access to unparalleled customer service that makes me so satisfied.
The Genius at the Bar last week helped me with my MacBook and its white screen. A few checks and he pronounced: “a failed hard drive.”* The computer was out of warranty, so replacing the hard drive and restoring it to factory settings (now almost 4 years old), would cost about $230.
“But,” he said, “you could change out the hard drive yourself, and I’ll show you how.”
Would you believe, he totally walked me through everything I needed to do to order the hardware, install it, and order, upgrade, and install memory? All of that for $100! He said that once I had all of the new upgrades in place, I’d have the equivalent of the latest and greatest machine.
I was blown away at his forthright and candid help, his patient instruction, and his keeping my best interests at heart.
As I thanked him profusely, I declared loudly, “This is why I’m a Mac customer. And this is why I’ll always be a Mac customer.”
And you know what? I did it. I replaced (and upgraded) my MacBook’s hardware and memory—and saved $100-something doing it myself!
Thanks, Genius Bar.
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